Mobile tech drives the business world
April 16, 2015
Mobile technology and portable business solutions are reshaping global commerce every day. While some forward-thinking businesses are more advanced than others, the emergence of mobile solutions cannot be refuted. It’s only a matter of time before mobile technologies become prevalent not just in progressive business regions, but throughout the world.
The numbers behind business mobility
Businesses must find a way to adapt to the world of mobile technologies or face the risk of missing the potential gains, according to Computer Weekly.
The publication noted that the ubiquity of smartphones means that businesses must offer services that are compatible with mobile devices. Unisys, a global IT company, recently conducted a survey of 450 chief information officers to get a read on mobile progress in the business world.
The survey found that in the past year, mobility has created new revenue for 75 percent of enterprises with comprehensive strategies. The figure compares favorably to the 30 percent of enterprises with less clarified approaches to mobile technology.
“A fully planned, cohesive approach can make mobility a true business enabler, while an incoherent program creates the risk of a jury-rigged solution with tactical rather than strategic value to the organization,” Darren McGrath, the global director of mobility solutions for Unisys, told the publication.
Yet despite the strong rates of return from mobility, a significant number of enterprises are still at the early stages of understanding. About 8 percent of respondents said that they are “mobile aware” and have some aspects of mobile initiatives, but no overarching strategy or governance. Another 11 percent said that their business has no mobility strategy.
A mobile app seeking a global business audience
Slack, a business messaging and search tool, has emerged as one of the most widely used mobile apps in the tech industry, Fast Company reported. The business has a firm grounding in the Bay Area among data-driven startup and already has 500,000 daily users of the service.
“At this point, maybe the majority of venture-backed Bay Area tech startups use Slack,” co-founder Stewart Butterfield told the news outlet. “But it’s obviously interesting for us to get beyond that.”
While mobile connectivity is an increasingly central part of the business world, adoption occurs at varying levels. Butterfield added that sometimes one sign-up can spark a rush of 50 colleagues who become daily Slack users. However, other enterprises take up to a year to gain familiarity with the app.