Hybrid Apps are Revolutionizing the Market for Mobile Solutions

April 18, 2013

The market for mobile solutions has quickly become one of the most significant components of the IT sector, and that trend does not appear to be slowing anytime soon. According to recent research from Gartner, hybrid apps are the way of the future in information technology.

Mobile phones are quickly surpassing personal computers globally as the most common means for accessing the internet, and companies now have no choice but to integrate mobile sites and apps into their online experiences. But PCs are still far from dead, and many still prefer to browse the web on their full-screen computers. Given the duality of the current computing world, hybrid apps – which offer capabilities for both PCs and mobile devices equally – are primed to take over.

According to Gartner, hybrid capabilities will be found in about 50 percent of mobile apps by 2016. Given the growth of the Bring Your Own Device (BYOD) trend in the business world, there's a clear niche in the IT world for apps that offer mobility between mobile devices and other machines.

"The BYOD trend and the increased pressure on organizations to deploy mobile applications to accommodate mobile work styles of employees will lead businesses to manage a portfolio of mobile application architectures," said Van Baker, research vice president at Gartner. "Hybrid architectures will be especially well-suited to business-to-employee applications."

Wireless technologies have clearly established control of telecommunications in the United States. According to survey data compiled every five years by wireless association CTIA, there were 321.7 million wireless subscriber connections active in the U.S. as of June 2012. That's more than the national population – wireless penetration now sits at 101 percent, meaning Americans average more than one wireless subscription per person.

Consumers are going online using smartphones and tablets more than ever, but sales still aren't slowing. Gartner projects that mobile phones will overtake PCs for good in late 2013, and PCs are expected to be below 50 percent of computer shipments for PCs and tablets combined by 2016.

David Mitchell Smith, vice president of Gartner, says it's imperative for IT firms to adjust to this changing landscape.

"We recommend organizations are open to augmentations to the web such as hybrid application development to deploy on mobile today, with the goal that more should be done without those augmentations after 2015," Smith said.

Mobile devices are already a constant presence in our lives, but that presence is only becoming greater every day. The entire IT world must respond.