Employee engagement and gamification in the tech sector

March 24, 2015

Business leaders are constantly thinking of different ways to better engage their employees. They understand that positive interactions among employees, work related or not, can lead to a better office atmosphere.

Research has shown that, despite the potential short term drawbacks for production, employee engagement tactics are well worth the effort in the long term. Employees who are more engaged are generally happier, more productive and committed to the corporate cause. Whether it’s through cloud computing, internal social networks or other types of immersive strategies, chief executives in IT and many other sectors are beginning to recognize the value of this work-friendly approach and adapt their business models.

The value of an engaged workforce
A recent Gallup survey found that 63 percent of workers in the U.S. are not engaged in their vocation, and 24 percent of respondents are actively disengaged, CIO reported. The net effect of these results cost businesses across the country between $450 to $550 billion in lost productivity every year.

Gabe Zicherman, the CEO and co-founder of Dopamine, a workforce gamification agency, and author of The Gamification Revolution, spoke with the news outlet about the value of employee engagement. He said that it often marks the difference between elite production and impetuous work.

“Moving the retention and engagement needles aren’t that difficult once an organization understands that employee engagement needs to be a strategic function,” Zicherman told the news outlet. “What we’ve discovered in the process of designing employee engagement systems with gamification is that small changes can have a big effect.”

More of the same overseas
A study by Steelcase, a workplace solutions firm, noted that 83 percent of workers in the United Kingdom are disengaged, according to the Chartered Management Institute. About 17 percent of survey respondents had more positive sentiments for their office, compared to a 30 percent mark in the U.S.

Patrick Woodman, head of external affairs for the Chartered Management Institute, said that a company’s efforts with employee engagement must start with the right kind of leadership. Catherine Gall, the director of design alliances for Steelcase, said that this issue should not be taken lightly. Business leaders must tackle it with a proactive attitude.

“The impact of employee engagement, or the lack of it, can not be underestimated,” Gall told the news outlet. “It is a global issue and is affecting a wide range of companies, including leading organizations with teams of employees distributed around the world.”