Corporate mobile apps encourage workplace communication

May 21, 2015

As mobile apps continue to grow, so does productivity in the workplace

mobile appsEmployee engagement has gradually become one of the central variables of interest for chief executives around the globe. After consulting with their human resources managers and marketing department, many business leaders have a growing appreciation for workplace satisfaction. Of course, there are many different ways to achieve this goal depending on the specific company and the employees. However, there are a few consistent methods to encourage collaboration among colleagues, such as cloud computing, video communications and internal social networks.

Meanwhile, corporate mobile apps have also spread to many progressive workplaces. The technologies promote interaction between co-workers and can be used for both work-related content and something humorous or personal. The apps add a dimension of the cutting-edge to an office while also providing enjoyment throughout the work day. The effects may seem minor from the surface, but they could go a long way toward ensuring consistent productivity for an employee.

Tech professionals who keep an eye on the shifts in the market would be wise to consider the value of corporate mobile apps. The emergence of the bring your own device (BYOD) strategy, the rising importance of mobile technologies at the workplace and a widespread need for employee engagement tools have established a strong demand for these apps.

Slack creates informal workplace conversation
Slack, a new mobile app, is making its mark in workplaces throughout the country, according to Slate. The app hosts chats between colleagues and is capable of holding a full group or as little as two people at once. It’s already used regularly in offices at HBO, The New York Times, PayPal, Urban Outfitters, BuzzFeed, Gawker, Sony and Venmo among other high-profile enterprises.

The app’s format closely resembles text messaging, thereby offering workers a nice diversion from the usual glut of emails, the publication reported. P.J. Vogt and Alex Goldman, the co-hosts of the podcast “Reply All,” find that Slack has an appeal not unlike certain kinds of social media.

“I can actually watch the response wash across P.J.’s face as he reads it,” Goldman told the publication. “It’s like when you tweet something you’re really particularly proud of and you watch the page and hope the faves come in.”

Goldman added that Slack provides a level of intimacy that can’t be replicated through face-to-face discussion, such as the ability to discuss private details while sitting next to each other.

A new approach to office surveys
Office surveys are nothing new, but tech engineers at the Chelsea App Factory believed that this occasionally perfunctory tradition could use a revamp, according to Personnel Today. That’s why the developers created what they refer to as a “happiness app,” using a happy face and a sad face along with scales of one to 10 to help analyze key workplace variables.

“It’s very simple and we kept it that way purposely as we wanted something that was quick and intuitive to engage with,” Nick Yockney, head of human resources for the app company, told the news outlet. “It’s a good way for people to say what they’re not happy with, which is why it’s anonymous, as we wanted an easy way for people to voice their opinions.”

It can sometimes be difficult for an up and down business to figure out the greatest roadblocks in its business model. However, this kind of app can make employees more willing to share their opinions to help the business in the long run without facing possible repercussions.

“It’s a platform for people to have their voices heard and show that it’s possible to make changes in the way people want,” Yockney told the news outlet. “It’s had a good knock-on effect in terms of morale, which is demonstrated in the high level of usage of the app, because people can see that they’re being listened to.”