Companies more Intrigued than ever by Cloud Email

May 1, 2013

Cloud computing is already making businesses more efficient by improving their data storage capabilities. But now companies are realizing the importance of cloud-based email services. According to a newly released survey from Critical Path, more than 50 percent of IT directors surveyed in the United States, United Kingdom and Japan are considering public or private cloud use in their next deployment of email services.

There are a number of advantages to adopting cloud email in the workplace. According to the CP survey, IT officials have already picked up on a number of them – 68 percent said message archiving was a priority in their email services, while 63 percent named disaster recovery support and 56 percent mentioned data loss prevention. All of the above are areas where the cloud can help.

"We know customers demand choice in how they deploy messaging solutions," said Michael Chernoff, CP's vice president of marketing. "Even with adoption rates varying across the world, it's clear that cloud is becoming an increasingly important part of the mix. CP offers public and private cloud messaging for enterprises along with our existing appliance and software solutions."

Cloud-based email is already a big hit with individual users. Google's Gmail, for example, is able to store and archive vast quantities of data, essentially offering free cloud capability for users across the world – and according to Venture Beat, Gmail overtook Hotmail in 2012 as the most popular email service in the world, with 425 million monthly unique​ accounts.

There are a number of potential drawbacks to cloud email, according to TechTarget – because many employees tend to forward messages back and forth between their business and personal email accounts, there's often a risk of malware infection. Inbox and attachment restrictions may be necessary in order to sufficiently safeguard business data.

There's also concern that conventional email as we know it is dying – as social media sites begin to control the way we operate online, the traditional inbox is becoming obsolete. But that would be oversimplifying the matter – in the future, rather, email and social media platforms will be integrated so that workers can interact and share files more efficiently.

Business communications are rapidly changing, and cloud computing is at the forefront of that movement. Our inboxes will never be the same.