Big Data Popularity Expected to Surge in 2013

December 4, 2012

Cloud computing, mobile solutions and social media have been some of the big buzzwords in IT in 2012, while big data analytics is picking up steam. According to a recent IDC study, those four technologies are expected to become even more popular next year.

“Companies that are not putting 80 percent or more of their competitive energy into this new market will be trapped in the legacy portion of the market, growing even slower than global GDP,” said Frank Gens, senior vice president and chief analyst at IDC.

The report found that investment in big data will approach $10 billion in 2013, with analytics tools leading the way. Predictive analytics is expected to become more common in the coming months, according to the study.

An earlier report by Gartner revealed that IT departments worldwide will spend $28 billion on big data in 2012, before totaling $34 billion in 2013. Nearly half of big data investment will go toward social media analysis and content analytics. Meanwhile, a separate study by Gartner predicted big data will produce 4.4 million IT jobs globally by 2015, including nearly 2 million in the United States.