Amazon promises greater support for partners at its AWS re:invent conference

November 14, 2014

Amazon kicked off its Amazon Web Services (AWS) re:invent Conference with a keynote speech that reaffirmed its commitment to delivering industry leading cloud computing services to its partners. The conference is a three-day event for Amazon's partners that provides in-depth technical training for the AWS cloud computing platform.

While the new product and service offerings have certainly made headlines already, this year's conference has also highlighted the importance of the AWS partner ecosystem.

Amazon to up its spending, support for partners
CRN reported that the tech giant announced that it's going to spend twice as much on its partner ecosystem in 2015, ramp up its business support for partners and offer an even wider array of cloud technology training.

Amazon will put the bulk of its additional spending toward "go-to-market" programs that will allow prospective customers a chance to test their workflows on Amazon's platform before they buy in addition to other customer engagement initiatives. For its existing partners, Amazon will provide even more technical training courses and certifications for more specialized skillsets for use on its AWS platform.

Partners are especially excited about the training programs and certifications as their own customers are growing increasingly demanding in the level of service they receive.

"We're putting much more of an emphasis on certifications. No surprise, customers want partners to show up with deep skills," Terri Wise, AWS global partners and alliances chief, told CRN.

Cloud becomes the default for many businesses
Amazon noted that its investments in its partner ecosystem are necessary because it's growing so quickly. Talkin' Cloud reported that AWS celebrated another year of growth thanks to the thousands of new partners in the ecosystem. The 13,500 conference attendees attested to the burgeoning partner network.

The growth in AWS' ranks may be attributable to the fact that cloud computing is increasingly becoming the default for many businesses, who are forgoing on-premise and private cloud infrastructure in favor of partnering with a provider like Amazon.

"Businesses of all sizes are now going to cloud as default," said Andy Jassy, senior vice president of Amazon Web Services.

Jassy noted that companies that want to remain competitive in a faster, more data driven market have to transform their user experience.