The retail industry has seen a mountain of change over the last 10 years. In an industry where a new ERP or POS system would last 5-10 years before needing an overhaul, retailers are now dealing with outdated software every 6 months to year.
Known as the industry that is ‘data rich but information poor,’ retailers are searching for ways to understand their customers — both instore & online — to make smart business decisions towards growth. As their digital footprint grows — whether it be via email, text, bots, mobile apps or in-store technology, this data provides valuable insight into the needs of a fickle customer base.