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    The rise of the hybrid cloud market

    The hybrid cloud market offers the benefits of both the public and the private cloud platforms.

    The looming threat of data breaches has led cloud users to a wide variety of different security strategies. Some IT managers have deployed effective tactics such as information decentralization and encryption. Another increasingly common strategy is biometrics, which requires personal identification to enable access control to valuable company information. However, perhaps no secure approach is gaining more steam these days than the use of the "hybrid cloud" system.

    Cloud computing users tout the hybrid model, which is a mix of public and private cloud platforms, because of its ability to provide an on-premise, private data center that can diminish access time and latency, two of the most regular complaints about public cloud services, while also benefiting from the scalability of a public service. Meanwhile, all indications seem to say that the hybrid cloud market is growing even faster than the cloud sector itself.

    A bright future for the hybrid cloud
    Technology Business Research recently noted that the private cloud market is projected to appreciate by approximately 35 percent in 2015, while the public cloud sector is expected to rise by 25 percent. Topping both of these subsets is the hybrid cloud market, which forecasters say will grow by around 50 percent over the course of the year.

    "They're a smaller base, so there's more room for growth," Allan Krans, an analyst with Technology Business Research, told the news outlet. "There are a lot of enterprises and customers investing in their first pilot for hybrid deployments. You have a lot of customers who will be going from zero to something, so there's a much bigger growth curve."

    Krans added that the hybrid cloud market is at a very early stage in its development, but greater adoption of this strategy may soon be on the way.

    The prioritization of the hybrid strategy
    A recent report by IBM estimated the potential of the global infrastructure outsourcing market at $187.5 billion worldwide. IBM notes that it has recognized the global interest in a hybrid cloud system and has accordingly adjusted its business model.

    "A transition to a cloud-based outsourcing market is also clearly underway, although it's still in its early stages," said Richard Patterson, the general manager of infrastructure services at IBM. "One manifestation of this shift entails a move from conventional infrastructure delivery to a cloud-based approach. Meanwhile, suppliers are moving to encompass both conventional infrastructure delivery and cloud-based delivery from a service management perspective."