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    Public cloud computing may see hypergrowth as ‘malls’ take form

    Public cloud computing may see hypergrowth as 'malls' take form

    There's no denying that cloud computing has expanded widely and strongly in the past few years. With the public cloud expected to soon enter a period of "hypergrowth," the way services are sold as a whole may soon change as well.

    According to ZDNet, the public cloud services market ended 2013 with a revenue net of about $58 billion. While that's a great place for the market to currently stand, it may soon be only the beginning. Strong growth in the past three years, as well as increased market maturity, may help push the market to as high as $191 billion, or more than three times its current total, by 2020.

    Much of this growth is expected to come from a new angle of development in the cloud-based market. The market as a whole is changing, with businesses changing their major efforts from exploring the benefits of the cloud to the next step, rationalizing their services within a larger portfolio. This will inevitably lead to better purchasing power, and as a result higher market revenues in the near future.

    The majority of this market will come from software as a service, which will soon begin to replace current systems in a number of different implementations. Sales force automation, customer relationship management and human resources departments will all see their technology usages shift to a cloud-first market. As well, the public cloud will grow in security and potential with its market, leading to more widespread improvements in features and production capabilities.

    Cloud shopping may soon change
    Boston University reported that with this shift in the cloud market may come a shift in the cloud's sales direction as well. The University, over the next three years, will be working in collaboration with the Massachusetts Open Cloud and the Massachusetts Green High Performance Computing Center.

    While current cloud shopping models see users rent access to off-site servers, the MOC may soon change things. Instead of closed public clouds, where services are sold from specific secure clouds, the MOC will be open to any number of software and hardware vendors, all of whom would have access to a variety of operational data.

    The MOC is expected to be the first change in the larger market, which may transform the larger shopping market as a whole. Instead of dealing with single sellers at one time, users will likely be able to peruse different companies' offerings to find that which works best for them.