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    Finding innovation in the cloud

    Cloud computing technology is all the rage, these days, with companies searching for the best options on the market and vying for the best talent available to them.

    Cloud computing technology is all the rage, these days, with companies searching for the best options on the market and vying for the best talent available. A recent Cloudtweaks article said that although the cloud generally removes power processing issues in daily operations, costs don't typically escalate. So if a company is not fully invested in the cloud, they can still work with big data and creative ideas yet not cost the company more money.

    Creative cloud management can bring big benefits
    In 2013 the city government of Seattle, Washington paired up with two top software companies to implement a power consumption operation geared toward reducing the city's power usage by between 10 and 25 percent, according to Cloudtweaks. By using data analysis formulas, the city looked to cut maintenance and power costs, but they needed the power and processing capabilities of the cloud to conduct the operation, because installing hardware in each building was far too costly.

    How the private sector is positioned
    While municipalities and industries like health care use cloud computing to leverage their operations, private companies like eBay and Amazon use huge sets of data to try and garner better recommendations from their customer base for the products they market. Adobe, on the other hand, is taking a different approach to the marketing of their model.

    Differing platforms and strategies
    The Adobe cloud is sending streamlined data through multiple platforms and has moved new software applications there, as well. This provides lower start-up costs to customers and the integrated marketing push seems to be paying off well.

    Back in Seattle, a GCN column outlined how the city went about its innovative program and what it hopes it accomplished. Brian Surrat is with the city's Office of Economic Development said results are being tabulated.

    "We're hoping additional meaningful data will start to emerge by the end of this year, first part of next year,"

    Bill Mitchel of Microsoft told GCN there's no way the project could have even been considered were it not for cloud computing availability.

    "The cloud is the only way to tackle this; it would be cost-prohibitive with hardware in each facility," Mitchel said.

    Going forth, instead of experts there is now data-driven insight that can be processed more quickly than ever before. Experts project that insight will eventually outpace human decision-making. Cloud technology continues to appeal to companies of all sized by streamlining and lowering start-up costs.