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    Cloud computing the equalizer for small to mid sized businesses

    Unfortunately for industry giants, the rise of cloud computing tools is leveling the playing field, giving much needed agility and capacity to businesses that were once lacking those qualities.

    The advantage that large scale enterprises have over small to mid sized ones is the enormous difference in money and resources that a large enterprise can allocate to a project. Large enterprises can usually just outspend their competitors, retaining market share and keeping their brands at the top of the consumer's mind.

    Unfortunately for industry giants, the rise of cloud computing tools is leveling the playing field, giving much needed agility and capacity to businesses that were once lacking those qualities.

    Cloud computing – the great leveler
    Cloud computing makes vital business initiatives like data storage, analysis and virtualization available to even the leanest IT departments. As an ever increasing number of businesses find themselves working with data like credit card information or demographics, the ability to meet these challenges becomes of paramount importance. And as IT Web reported, the pay-as-you-go structure of many cloud computing services makes these capabilities affordable to almost any business.

    "This gives companies agility, allowing them to do business better and faster, and effectively enabling them to compete with even the largest enterprises out there," said says Richard Vester, director of Cloud Services at EOH.

    Rather than investing in on-site enterprise grade infrastructure and software, businesses can get the same functionality and usability at a fraction of the cost. Additionally, all maintenance and upkeep costs fall on the provider, not the business.

    Financial benefits the main selling point
    According to Inc., the number of small businesses utilizing cloud services is expected to more than double from 37 percent to about 80 percent. The agility and responsiveness are important and will certainly drive adoption, but the cost savings may be what makes small to mid sized businesses make the jump to cloud computing.

    The cost savings come not only from the avoidance of investing in on-premises infrastructure and software, but from the ripple effect that the more accessible cloud applications bring to both management and employees. Gains in efficiency gleaned from faster communications, remote workers and the removal of maintenance and upkeep time means even more cost savings for businesses moving their work into the cloud. While some still have concerns about cloud security, many businesses are finding the benefits of cloud adoption to great to ignore.